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In the era of social media, you may think public relations doesn’t play a role in your marketing plans. Think again. In fact, thanks to social media, committing PR blunders can sink your startup even faster than ever, no matter if you’re selling the coolest products or offering killer services. To make sure that doesn’t happen to your company, we asked marketing maven Gini Dietrich to share six regrettably common PR mistakes today’s startups must avoid.

While unplugging and focusing on other priorities is a good start, it’s not going to enable you to do everything you need to do. This blog post has four tips you also should be doing.

An interview with the Serbian publication.

Five ways to measure your social media efforts.

In which Hudson/Houston (from Saatchi & Saatchi) discovers Spin Sucks.

Paul Sutton and Gini Dietrich debate again…this time about the pros and cons of using Google+ for business.

On day 17 of Building a Fiercely Loyal Community at Escaping Mediocrity, Gini Dietrich describes stroking people’s egos.

In which Gini Dietrich chats with Laura Click about all entrepreneurship, social media, marketing, and clones.